Welcome! In today’s video, we’re diving into metasearch marketing—a powerful tool to increase visibility and drive direct bookings for your accommodation. Whether you’re listed on Google, TripAdvisor, or Trivago, metasearch platforms can be a game-changer for hotels looking to compete and connect directly with guests. I’ll walk you through how metasearch works, why it’s essential for maximizing your booking potential, and key tips to make the most of your metasearch presence. Ready to boost your bookings? Let’s get started!